For Businesses

How to Create a Shared Value Business Model

How to Create a Shared Value Business Model

There are many innovative and unique ways to incorporate a shared value business model into any organisation. It combines an increasing need for both social value and profitable business. By adopting this model corporations, businesses and social enterprises gain a competitive advantage in the market, while increasing trust amongst consumers by incorporating initiatives that ‘give back’.

Is a Certification Program Right for your Business?

Is a Certification Program Right for your Business?

Do you want to grow your business to become socially and environmentally responsible? How about knowing what is required to legitimise these claims through official channels when it comes to creating products and services? Check out our latest blog post by guest author Renata Mrema to learn more about certification programs and whether they're right for you and your business.

How to master your inbound marketing strategy

How to master your inbound marketing strategy

Do you want to know the secret to attracting customers with ease? Or creating customers out of a loyal audience that is invested in your business journey to the point where they share your message within their personal networks. Inbound marketing is a principle that utilises high quality content to build trust. Add a little storytelling flare and you’ve got yourself a winning solution for attracting new leads to your brand.