Marketing is so important for businesses – and who more so than conscious, ethical businesses doing great work in the world? Creative By Latitude Fifty Five are the marketing whizzes that can help you to get your name out there and your big ideas in people’s hearts and minds. We spoke to director Kendall McKinnon to learn more about how she got started with her business.
There are many innovative and unique ways to incorporate a shared value business model into any organisation. It combines an increasing need for both social value and profitable business. By adopting this model corporations, businesses and social enterprises gain a competitive advantage in the market, while increasing trust amongst consumers by incorporating initiatives that ‘give back’.
Do you want to grow your business to become socially and environmentally responsible? How about knowing what is required to legitimise these claims through official channels when it comes to creating products and services? Check out our latest blog post by guest author Renata Mrema to learn more about certification programs and whether they're right for you and your business.